Direct Mail Firms Overview
Many direct mail firms were founded during the direct marketing boom. Direct marketing or direct response is a form of advertising that allows organizations to communicate directly with the customer. There are different ways that client can be reached:
- Text
- Letter
- Flier
- Website
- Catalogs and many others.
Direct marketing is an effective form of advertising. It has a call to action message so that the potential client can provide response by contacting direct mail firms via phone, email or going to the website.
Printech products that improve rate of response for direct mail firms
Printech Global Secure Payment offers many types of pressure seal machines. We carry brands such as Formax and Wilmer that are the leaders in the industry. We offer machines to cater to different volume of mailers, from hundreds to thousands a day. The client list includes not only the direct mail firms, but also banks, governments and education organizations.
Many direct mail firms use direct mail to send advertising materials using pressure seal forms. They range in sizes and colors and can be used for check printing, pin mailers, direct mail and other forms of mail. Direct mail firms can process pre-approved credit card applications, various invitations and promotions.
With the use of secure payment software CheckPlusCFO the information can be printed on the pressure seal forms, including account, address, company logo and other information. The pressure seal machine receives the mailer from the laser printer, folds and seals it to create a professional piece of mail ready to be sent out to the customer.
Direct mail firms often utilize bulk mail companies to send out advertising and secure documents efficiently. They use pre-sorted mail or bulk mail providing a cost-effective method of delivery.
Contact us so that we can help you with automation of mailing operations and effective direct marketing campaigns.